Skincare brand SHISEIDO recently appointed Hunter Schafer as the company's Global Makeup Ambassador. Known for her debut on HBO's Euphoria, the strategic partnership was revealed to the public with a stunning Allure Magazine cover.
Through this collaboration, SHISEIDO wants to convey that "beauty comes alive when inner and outer beauty are in dynamic harmony." In tune with the current cultural Zeitgeist—one that is defined by "no rules, no boundaries, and no restrictions"—Schafer's creative and expressive personality fits seamlessly with SHISEIDO's brand values. About her partnership with the company, Schafer shares: "When I look at SHISEIDO, I see a level of artistic energy that is really unique. As someone who likes to be artistic with makeup, that was something that instantly attracted me to the brand. SHISEIDO is about more than trying to look pretty or appeal to a specific standard of beauty. SHISEIDO is parallel to art."
The new Global Makeup Ambassador is expected to appear in SHISEIDO campaigns starting 2021.
Celebrity Global Makeup Ambassadors
SHISEIDO Signs Actress and Artist Hunter Schafer
Trend Themes
1. Celebrity Global Makeup Ambassadors - The trend of skincare brands appointing celebrities as global makeup ambassadors presents an opportunity for disruptive innovation in the beauty industry.
2. Artistic Energy in Beauty Branding - The trend of promoting artistic energy in beauty branding offers an opportunity for disruptive innovation in the cosmetics industry.
3. Embracing Inner and Outer Beauty - The trend of embracing inner and outer Beauty in beauty campaigns creates an opportunity for disruptive innovation in the skincare industry.
Industry Implications
1. Skincare - The skincare industry can explore collaborations with celebrities to create unique and artistic makeup campaigns.
2. Beauty - The beauty industry can redefine beauty standards by promoting artistic energy and encouraging creativity in makeup.
3. Cosmetics - The cosmetics industry can focus on conveying the message of beauty and artistry to appeal to a wider range of consumers.