Popular songstress Rihanna is known for her outlandishly eccentric looks, fierce attitude and business collaborations and the singer has recently added makeup agencies collaborator to the list. The singer is partnering up with Benoit Demouy to form Fr8me, an agency specializing in makeup, hair and styling for all sorts of fashion needs.
Fr8me will be an all-encompassing firm that will offer beauty production for shoots, award shows, ad campaigns, fashion and everything in between. The agency features hand selected artists and crew members specializing in fabulous cosmetic artistry including Rihanna's own makeup professional, Mylah Morales. Rihanna is focused on also scouting out new beauty talent to join the team. The firm is also partnered up with a photography studio, called The Dog Ate My Homework.
Songstress Makeup Agencies
Singer Rihanna is Collaborating on a Beauty Firm Known as Fr8me
Trend Themes
1. Celebrity-owned Beauty Agencies - Opportunity for more celebrities to enter the beauty business by opening their own makeup and styling agencies.
2. All-encompassing Beauty Production - Opportunity for companies to offer a one-stop-shop for beauty production needs such as makeup, hair, and styling for a variety of events and media campaigns.
3. Talent Scouting for Beauty Artistry - Opportunity for companies to create talent scouting departments specifically for discovering new makeup and beauty professionals.
Industry Implications
1. Beauty and Makeup Industry - Opportunity for established makeup and beauty businesses to expand by offering a more comprehensive range of services.
2. Fashion Industry - Opportunity for fashion brands and designers to partner with all-encompassing beauty production companies for shoots, ad campaigns, and shows.
3. Photography Industry - Opportunity for photography studios to partner with all-encompassing beauty production companies to offer clients a complete package for their photography needs.