In the lead up to Future Festival 2017, MakeLab has given Trend Hunter a first-hand look at what's in store for this year's Trend Safari at the creative studio.
MakeLab is a 3D printing playground and studio that creates "pop-up interactives for events." The company originally began by bringing its eight 3D printers to a local bar in Toronto and teaching design skills until last call. Since then, the operation has grown to include a fleet of experiential tech, including laser cutters, light tables, fabric printers, food photo booths and more. MakeLab's talented team of designers and technologists then bring these devices to events and brand activations to give guests a hands-on creative experience.
To learn more about MakeLab and get the inside scoop on what the company has in store for this year's Future Festival attendees, Trend Hunter stopped by the experiential studio to talk to Creative Director Jonathan Moneta. As Moneta explains, the team approaches each project by looking at what will create a sense of wonder and how the team can create a genuine creative experience for guests. It is striving to meet these two objectives that helps the team create novel experiences such as edible selfie photo booths, digital graffiti walls and Twitter-activated lights.
For those attending this year's Trend Safari with MakeLab, the company's team of designers and technologists will provide a full tour of the studio's many different gadgets and devices. Future Festival attendees will even have an opportunity to test out the edible selfie booth and have their own face etched onto a delicious French macaron.
For those interested in exploring the world of technology and play with MakeLab, be sure to secure your tickets for Future Festival 2017.
Experiential 3D Printing Studios
Jonathan Moneta Provides a Preview of the MakeLab Trend Safari
Trend Themes
1. Experiential Tech - Opportunity for businesses to create interactive and immersive experiences for customers using technologies like 3D printing and laser cutting.
2. Event Brand Activations - Opportunity for companies to engage with consumers through experiential marketing at events and brand activations with interactive technology.
3. Digital Graffiti - Opportunity to innovate in the realm of digital art and create interactive installations like Twitter-activated lights and digital graffiti walls.
Industry Implications
1. Event Planning - Opportunity for event planning companies to incorporate experiential tech into their offerings, creating unique and memorable experiences for clients.
2. Printing and Design - Opportunity for printing and design companies to adopt new technologies like 3D printing and fabric printing, expanding their capabilities and services.
3. Food and Beverage - Opportunity for food and beverage companies to create experiential marketing campaigns, such as edible selfie photo booths, to engage with consumers in a unique and memorable way.