Firebox has created the Make Your Own Cola Kit, which will appeal to people for a number of reasons. Although it clearly targets 'do-it-yourselfers' who love being crafty in the kitchen, the focus on all-natural ingredients speaks to a larger demographic. By making the palatable pop themselves, people will have complete control over what goes in it, theoretically making it a healthier choice.
Sugary drinks is often one of the first things to go when it comes to leading a healthier lifestyle, indulging once in a while with something as controlled as the Make Your Own Cola Kit will make life sweeter in all the right ways. Equipping people with everything they need to make nine litres of soda, it's inspired by John Pemberton's original elixir.
Homemade Soda Kits
Firebox's Make Your Own Cola Kit is Made with All-Natural Ingredients
Trend Themes
1. Homemade Beverage Kits - The trend of creating own beverage at home will allow consumers to customize and use high-quality organic ingredients.
2. DIY Food & Beverage - The shift towards DIY food & beverage offers a disruptive opportunity for businesses to provide innovative and unique products to consumers who enjoy customized experiences.
3. Organic Beverage Movement - The increasing demand for organic and all-natural ingredients provides a chance for companies to create unique and high-quality products and tap into the growing trend of healthier choices.
Industry Implications
1. Food & Beverage - Companies can explore and capitalize on the DIY food & beverage trend by introducing new DIY kits and unique product lines that offer customization experiences to the consumers.
2. E-commerce - Online shopping platforms and services can benefit by offering a wide variety of homemade beverage kits and supplies to meet the growing demand for DIY food & beverage products.
3. Health & Wellness - The organic beverage movement provides an opportunity for companies to introduce all-natural and healthier beverage options that meet the growing demand for healthier choices among consumers.