At a time when people are looking for more comfort and indoor activities to keep themselves occupied, Auntie Anne's is introducing an exclusive DIY At-Home Pretzel Kit to help people make pretzels at home. The kit simplifies the process of enjoying fresh-baked pretzels and it gives people the ability to get their hands on a limited-time special that was originally created just for National Pretzel Day.
In the kit, pretzel lovers will find essentials for making 10 freshly baked pretzels—either Auntie Anne's Original or Cinnamon Sugar Pretzels. The pretzels only need to be mixed, twisted and baked to recreate an authentic experience. Heather Neary, president of Auntie Anne's. says: "I recommend you order two—make pretzels with one kit and then get creative with the other. Wrap up hot dogs, chocolate, and more."
DIY Pretzel Kits
Auntie Anne's DIY Kits Help to Make Pretzels at Home
Trend Themes
1. DIY Food Kits - DIY kits for popular food items offer a disruptive innovation opportunity to food retailers and manufacturers to provide consumers with a fun and engaging experience at home.
2. Indoor Activities for Home - Offering indoor activity kits can help hospitality and travel industries retain customer loyalty during times of global crises.
3. Limited-time Specials - Creating a sense of urgency by offering limited-time specials provides an opportunity for businesses to generate excitement and increase sales.
Industry Implications
1. Food Retailers and Manufacturers - Food retailers and manufacturers can capitalize on the DIY trend by introducing similar kits for other popular food items.
2. Hospitality and Travel - Indoor activity kits can help the hospitality and travel industries retain customer loyalty while facing the challenges of global crises.
3. Fast-food Chains - Fast-food chains can leverage DIY food kits to offer a unique and interactive experience for customers and generate excitement around limited-time offerings.