New Era is set to launch a new collection full of apparel and headwear options that boast the name NAME IT YOURS. It is designed specifically for the Fall/Winter 2022 season and to showcase the new pieces, the brand taps the help of existing creators throughout Europe.
The campaign aims to celebrate moments in the outer cities and suburbs, capturing community within sports, music, street art, and fashion. The entire range is shot in Europe as the creators celebrate their own local sounds and sights. The new collection is made up of beanies and bucket hats along with the signature baseball caps. The accompanying apparel features American sportswear aesthetics and ensures that all of the items are made from quality fabrics.
Classic Americana Fall Streetwear
New Era Launches the MAKE IT YOURS Capsule for the FW22 Season
Trend Themes
1. Streetwear Communities - Opportunity to create more personalized and locally-inspired collections that celebrate specific communities through streetwear and fashion.
2. Make It Yours Mentality - Opportunity to create more personalized and interactive shopping experiences that allow customers to customize merchandize and to develop their own individual styles.
3. European Collaborations - Opportunity to collaborate with local, up-and-coming creatives to tap into regional perspectives and aesthetics for streetwear and fashion collections.
Industry Implications
1. Fashion and Apparel - Opportunity to innovate by leveraging customer data and personalized, interactive experiences to create more unique and locally-inspired styles and collections.
2. Marketing and Advertising - Opportunity to innovate by shifting away from traditional advertising and instead partnering with local, up-and-coming creatives and cultivating an online following through social media and influencer outreach.
3. Sports and Fitness - Opportunity to innovate by partnering with streetwear brands to create high-quality, performance-based apparel that reflects the unique aesthetics and community spirit of specific neighborhoods and localities.