The Make a Rare Impact campaign has been launched in collaboration between Sephora and Rare Beauty as a way to shed light on mental health issues, while also raising funds for a good cause.
The campaign was launched by the founder and created Selena Gomez, and will see 100% of the product sales from Rare Beauty donated to the Rare Impact Fund on World Mental Health Day (October 10). The campaign will span across 28 markets, and will ultimately support young people struggling with their mental health by offering services and education. Sephora will also encourage its community to have more open conversations about mental health with a social content series created in partnership with Rare Beauty.
Chief Executive Officer at Rare Beauty Scott Friedman spoke on the Make a Rare Impact campaign saying, "Sephora played an integral role in launching Rare Beauty in 2020 and has been a true partner in every facet of the business since. They have been incredibly supportive of Selena’s vision to change the conversation in the beauty industry and shift the discussion toward acceptance and positivity, while also championing her personal mission to destigmatize mental health. This year, in honor of World Mental Health Day, we look forward to a successful joint fundraising effort with Sephora to benefit the Rare Impact Fund’s work supporting mental health organizations worldwide focused on youth and underserved communities."
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Trend Themes
1. Mental Health Awareness - The Make a Rare Impact campaign aims to shed light on mental health issues and promote open conversations about mental health.
2. Philanthropic Collaborations - The collaboration between Sephora and Rare Beauty demonstrates a trend of brands partnering with charitable organizations to drive positive impact.
3. Social Content Series - Sephora's social content series with Rare Beauty highlights the use of digital platforms to educate and raise awareness about mental health.
Industry Implications
1. Beauty and Cosmetics - The Make a Rare Impact campaign showcases opportunities for beauty brands to align with social causes and promote inclusivity.
2. Retail and E-commerce - Sephora's collaboration with Rare Beauty demonstrates the potential for retailers to drive fundraising efforts and support charitable initiatives.
3. Nonprofit and Charitable Organizations - The Make a Rare Impact campaign highlights the importance of nonprofit organizations in addressing mental health issues and supporting underserved communities.