Sponsored by the Royal Bank of Canada's 'Make 150 count' campaign, this catchy Canadian song was made using some of the most Canadian things imaginable: hockey sticks, poutine, ketchup chips, bagged milk and loonies and toonies.
Created to celebrate Canada 150 in style this corporate collaboration with musician Andrew Huang was made using $150 worth of products that fall into traditional Canadian stereotypes. The recorded sounds included the musician biting into the exclusively Canadian ketchup chip, knocking two hockey skates together, squishing a milk bag and blowing on an open bottle of maple syrup.
To celebrate Canada's 150th anniversary, RBC gifted thousands of Canadian youth $150 and challenged them to 'Make 150 Count,' a marketing stunt which directly aligned the brand's core values with that of Canadian culture.
Creatively Patriotic Songs
A Musician Recorded Poutine and Maple Syrup for RBC's 'Make 150 Count'
Trend Themes
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Patriotic Music Marketing — Creating catchy songs that incorporate national symbols and cultural references as a marketing strategy, tapping into the pride and sentiment of the target audience.
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Celebrating National Anniversaries — Developing campaigns and collaborations that commemorate significant milestones in a country's history, leveraging the occasion for brand promotion and engagement.
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Unconventional Sound Production — Experimenting with non-traditional musical instruments and unique sound sources to create innovative and attention-grabbing audio content.
Industry Implications
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Financial Services — Financial institutions can explore partnerships and campaigns linked to national events, using them as opportunities to connect with customers, showcase loyalty, and enhance brand image.
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Music and Entertainment — Artists and producers can leverage national celebrations to create viral content, connecting with a patriotic audience and potentially driving music sales, tours, or brand collaborations.
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Food and Beverage — Food and beverage companies can collaborate with musicians to create unique and culturally themed marketing campaigns that tap into national pride, generating buzz and brand recognition.