Maison Martell in Cognac is one of the oldest and most famous French cognac houses and 'Martell the Journey' offers an immersive and interactive way for guests to discover its rich history. Martell the Journey gives visitors the chance to experience the historic site according to their personal interests based on three themes—Heritage, Savoir-Faire and Part des Anges—which can be enjoyed independently or together to form a complementary perspective on Maison Martell and its cognacs.
While the Heritage pathway gives people the chance to walk through history, Savoir-Faire spotlights artisans and Part des Anges shares a multi-sensory experience with interactive digital installations. This new journey invites people to discover the 300-year-old cognac house in a way that awakens all the senses.
Multi-Sensory Cognac Houses
'Martell the Journey' at Maison Martell Has Interactive Installations
Trend Themes
1. Interactive History Experiences - Create immersive and interactive experiences that allow guests to explore the rich history of a brand or location in a personalized way.
2. Multi-sensory Installations - Incorporate interactive digital installations that engage multiple senses to enhance the overall experience for visitors.
3. Complementary Perspectives - Offer different themed pathways or experiences that can be enjoyed independently or together to provide a holistic understanding of a brand or product.
Industry Implications
1. Tourism and Hospitality - Implement interactive and multi-sensory experiences in tourist attractions, hotels, and museums to enhance visitor engagement.
2. Food and Beverage - Introduce multi-sensory experiences in restaurants or distilleries to provide customers with a unique and immersive dining or drinking experience.
3. Marketing and Advertising - Use interactive installations and personalized experiences to create engaging brand campaigns that form a deeper connection with customers.