Jordan Brand works in collaboration with Maison Château Rouge on a new collection of fashion apparel for the season that perfectly fuses both brands together. The collection is made up of both footwear and apparel items that are ready to wear and aims to "unite youth international" as it describes.
It is made up of silhouettes including pants, shorts, and jackets that are "made for all." It also features footwear including the Jordan Series Mid silhouette and the Jordan 2 sneaker model. It is designed in a brown and white colorway palette that follows the same theme as the clothing collection of the range. The shoes also feature solid white leather as the base foundation and are marked with bright orange accents.
Sport-Centric Fashion Capsule
Jordan Brand Unveils a Capsule for Maison Château Rouge
Trend Themes
1. Sport-fashion Collaboration - Collaboration between fashion brands and sport-oriented ones create new opportunities for fashion trends
2. International Youth Fashion - Fashion trends that target international, diverse and young consumers
3. Ready-to-wear Footwear - Footwear designs with a focus on practicality and versatility
Industry Implications
1. Fashion - Fashion industry can benefit from this type of collaboration for producing exceptional designs and attracting new customers.
2. Athletic Apparel - Athletic apparel companies can add more style to their clothing to attract new customers and increase their appeal.
3. Footwear - The collaboration between fashion brands and sport-oriented ones present an opportunity to create unique footwear designs that appeal to a wider audience.