Maintool, a start-up based out of Madrid and Paris, has created a smart wearable that addresses a dual-edged problem with the current industry.
Smart watches are clearly part of the tech scene, but many smartwatches have been unpalatable from a style perspective, with the same sort of connotations that Bluetooth earpieces brought about years ago. On the other hand, Swiss watchmakers with classic style have been slow to accommodate smart technology into their timepieces. To satisfy both these issues, Maintool's Classi is a smart watch band that has all the tech of a Silicon Valley wearable, yet can be outfitted with any Swiss wristwatch.
Maintool's Classi offers heart rate monitoring, footstep tracking, calorie burn, and, once connected to smartphone apps vie Bluetooth, can send its wearer alerts via subtle vibrations.
Smart Watch Straps
Maintool's 'Classi' Band Turns Regular Watches into Smart Technology
Trend Themes
1. Smart Watch Bands - The creation of smart watch bands that can be added to traditional watches is a disruptive innovation opportunity in the wearable tech industry.
2. Fashionable Wearable Tech - Designing wearable tech with an emphasis on fashion could create disruptive innovation opportunities in the wearable tech industry.
3. Hybrid Watch Solutions - Creating hybrid watch solutions that combine the traditional style of Swiss wristwatches with the technology of smart watches is a disruptive innovation opportunity in the watchmaking industry.
Industry Implications
1. Wearable Tech - Maintool's Classi band highlights disruptive innovation opportunities in the wearable tech industry, specifically in creating stylish and functional wearables.
2. Luxury Watchmaking - The Classi band offers luxury watchmakers a way to create hybrid watch solutions that combine their traditional style with smart technology, which can be seen as a disruptive innovation opportunity in the luxury watchmaking industry.
3. Fitness Wearables - The Classi band highlights a move towards integrating fitness tracking technology into traditional watches and creating a disruptive innovation opportunity in the fitness wearables industry.