Todd Snyder works in collaboration with L.L. Bean on a new collection for the Spring/Summer 2022 season entitled 'Maine-Ah.' The new range marks the first time that the duo is working together for the warmer seasons of the year.
There is a strong focus on the natural beauty of both the coastal Maine area and New York street style to create the perfect blend of casual and functional. Snyder talks about the release, stating that "I was thinking about the warm-weather styles that a guy would wear for a beach hike during the day and then to relax by a campfire at night." As a result, there are items such as hiking shorts, anoraks, knitwear, overshirt pants, and much more.
Outdoor-Ready Collaborative Apparel
L.L. Bean and Todd Snyder Join on the Maine-Ah SS22 Capsule
Trend Themes
1. Outdoor Collaborative Collection - Collaborations between outdoor apparel brands and streetwear designers can lead to the creation of unique, functional, and stylish clothing for outdoor activities.
2. Multi-use Apparel - Designing clothing that can transition from outdoor activities to casual wear can offer innovative solutions for people who want to live an active lifestyle without sacrificing style and comfort.
3. Regional-themed Collections - Designing clothing collections inspired by the natural beauty and culture of a specific region can create an emotional connection with customers and offer an opportunity for storytelling through fashion.
Industry Implications
1. Outdoor Apparel Industry - Outdoor apparel companies can collaborate with streetwear designers to create unique products that appeal to a wider audience and disrupt the traditional outdoor clothing market.
2. Fashion Industry - Fashion brands can expand their offerings by creating multi-use clothing collections that cater to customers' active lifestyles, merging fashion with function.
3. Tourism Industry - Tourism companies can partner with fashion brands to create destination-inspired collections that connect visitors to the unique culture and environment of the region they are visiting.