London-based fashion imprint maharishi presents its latest collection and campaign to show off its Fall/Winter 2023 looks. The latest is full of metropolitan images that highlight the technical fashion designs. The new campaign is directed by Albert Sala and it highlights some of the brand's MIL-SPEC textiles along with Cordura®, NYCO®, and Alpex®’s waterproof fleece to deliver a technical range that is weather resistant for the harsher weather coming around the corner.
The Hank-style prints are paired together with Pax Cultura images to honor the Japanese firefighters from the Edo time period. During this time, they would wear reversible coats that were detailed with mythological creatures on the interior side as a means of protection.
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Trend Themes
1. Technical Fashion Designs - The latest maharishi collection showcases technical fashion designs that are weather resistant for the harsher weather ahead.
2. MIL-SPEC Textiles - maharishi incorporates MIL-SPEC textiles like Cordura®, NYCO®, and Alpex®'s waterproof fleece to create a technical range of apparel.
3. Hank-style Prints - The Fall/Winter campaign features Hank-style prints paired with Pax Cultura images, paying homage to Japanese firefighters from the Edo time period.
Industry Implications
1. Fashion - The maharishi campaign highlights disruptive innovation opportunities in the fashion industry with its technical fashion designs and innovative use of MIL-SPEC textiles.
2. Textile Manufacturing - The incorporation of MIL-SPEC textiles in maharishi's collection presents disruptive innovation opportunities in the textile manufacturing industry, particularly in the production of weather-resistant fabrics.
3. Art and Design - The use of Hank-style prints and Pax Cultura images in maharishi's Fall/Winter campaign presents disruptive innovation opportunities in the art and design industry, combining fashion and visual storytelling.