Those who love the decadence of Magnum's ice cream products will take even more delight in the newly released Magnum Double Tubs, which combine ice cream that's swirled with sweet sauces and wrapped in a cracking milk chocolate shell.
These indulgent ice cream treats are being introduced in Sea Salt Caramel, Cookie Crumble, Chocolate & Ganache & Double Cherry Truffle varieties, which take inspiration from some of the brand's most classic bars. The Double Sea Salt Caramel Tub, for instance, takes after the Magnum Double Caramel Ice Cream Bar and offers an intriguing new eating experience with familiar ingredients. Magnum has previously introduced ice cream tubs with rich ice cream and thick chocolate shards but these new ones involve even more textures to awaken the senses.
Chocolate-Wrapped Ice Cream Tubs
Magnum Double Tubs Contain Ice Cream, Sauce & Chocolate Shells
Trend Themes
1. Decadent Ice Cream Tubs - The trend of indulgent ice cream tubs with multiple textures creates an opportunity for innovative flavor combinations.
2. Sweet Sauces and Chocolate Shells - The trend of combining sweet sauces and chocolate shells adds a luxurious and satisfying element to ice cream tubs.
3. Inspiration From Classic Bars - The trend of creating ice cream tubs inspired by classic bars offers a nostalgic and familiar experience in a new format.
Industry Implications
1. Frozen Desserts - The frozen desserts industry can capitalize on the trend of decadent ice cream tubs with unique flavor combinations and textures.
2. Gourmet Chocolates - The gourmet chocolates industry can leverage the trend of sweet sauces and chocolate shells to create premium and indulgent products.
3. Ice Cream Bars - The ice cream bars industry has an opportunity to expand into the ice cream tub market by offering nostalgic flavors in a different form.