More and more brands are using social media -- especially Facebook -- to sell their wares, and one of these brands is Magners cider. According to Popsop, this alcohol brand has announced that it will be the first alcholic drink to be sold through Facebook.
Magners cider currently has about 6,000 Facebook fans, but it plans to create more awareness of its brand through increased price promotions and using Facebook as a sales vehicle as well as a testing engine. As Kirsty Hunter, marketing head at Magners says, "F-commerce is in the very early stages, so at the moment it is simply a great way to increase offline sales by driving trial."
However, selling clothes, toys and food on Facebook is one thing -- introducing alocohol onto the scene is something else entirely. With so much youth traffic on Facebook, how will parents react? I guess we'll find out soon enough.
Social Media Liquor Sales
Magners Cider is the First Alcohol to be Sold on Facebook
Trend Themes
1. F-commerce in Alcohol Industry - The increasing use of social media as a sales vehicle for alcoholic beverages.
2. Social Media-based Direct-to-consumer Alcohol Sales - The trend of using social media as a means to reach customers and sell their products directly without the need for traditional retail stores.
3. Increased Adoption of Social Media for Product Sales - More companies are using social media to promote their brands and sell their products in unconventional ways.
Industry Implications
1. Alcohol Industry - The industry should look for opportunities to reach younger consumers through social media channels.
2. E-commerce Industry - The industry should look for new ways to enhance online shopping experiences and enable direct-to-consumer sales.
3. Social Media Industry - The industry should continue to facilitate and expand companies' use of social media for marketing and sales purposes.