The brand new MAGIC STICK Spring/Summer 2018 collaborative collection was developed alongside Japanese illustrator Hiroshi Nagai. The Japanese streetwear label and artist deliver a range of limited-edition pieces full of streetwear staples. Nagai's artwork exudes a sense of summer with its visuals of warm tones decorating layering pieces and accessories that are suitable for the warmer weather.
The fashion label and artist included branding details across the seasonal offerings, as neutral-toned t-shirts and coach jackets see branding accents along the sleeves and Nagai's artwork adorning the front. The artwork also sees itself on a pair of matching bags constructed in vinyl.
The standout piece from the collection is definitely the TYVEK track jacket decorated with Nagai's artwork in an all-over pattern. The collaborative range became available for purchase online at MAGIC STICK on March 30th.
Illustrated Collaborative Capsules
The MAGIC STICK Spring/Summer 2018 Capsule Taps Hiroshi Nagai
Trend Themes
1. Illustrated Streetwear - The collaboration between MAGIC STICK and Hiroshi Nagai showcases the trend of incorporating unique, artist-driven illustrations into streetwear designs.
2. Limited-edition Collaborations - The MAGIC STICK Spring/Summer 2018 capsule highlights the growing trend of limited-edition collaborations in the fashion industry, adding exclusivity and collectibility to pieces.
3. Seasonal Artwork Collections - The collaboration with Hiroshi Nagai demonstrates the trend of developing seasonal collections where artwork and visuals reflect the themes and aesthetics of a particular season.
Industry Implications
1. Streetwear Fashion - The collaborative collection by MAGIC STICK and Hiroshi Nagai contributes to the disruption of the streetwear fashion industry, incorporating unique illustrations and limited-edition designs.
2. Art and Fashion - The partnership between MAGIC STICK and Hiroshi Nagai creates opportunities for disruption within the intersection of art and fashion, blurring the lines between these industries and offering consumers unique artistic experiences through apparel.
3. Online Retail - The availability of the collaborative range for purchase online at MAGIC STICK highlights the ongoing disruption in the online retail industry, providing consumers with easier access to exclusive and limited-edition fashion collections.