In an attempt to appeal to younger audiences, late last year Playboy announced that it would no longer be releasing nude images—as an advertiser, Dodge decided to have some fun by creating magazine print ads that would be in tune with the brand's new direction.
In the US edition of Playboy's March issue, the first one where nudity is no longer a feature, Dodge created a set of cheeky print ads that feature cleverly placed "headlights" and "tail lights."
Other than simply featuring scantily clad women, the ads reveal a simple brand message: "The spirit lives on." In addition to showing that it has a sense of humor through these print ads, Dodge proves that as a brand, it's got the ability to roll with the punches.
Cheeky Automotive Ads
Dodge's Magazine Print Ads Cleverly Comply with Playboy's New Direction
Trend Themes
1. Youth-centric Marketing - Opportunity for brands to appeal to younger audiences by creating content that aligns with their interests.
2. Innovative Print Advertising - Creating visually engaging and clever print ads that capture attention and communicate brand messages effectively.
3. Brands Embracing Change - Opportunity for brands to demonstrate adaptability and humor by responding creatively to industry shifts and changes.
Industry Implications
1. Automotive - Opportunity for automotive companies to explore creative and playful advertising strategies to connect with consumers.
2. Publishing - Opportunity for publishers to adapt to changing trends and find innovative ways to engage audience without relying on traditional content.
3. Advertising - Opportunity for advertising agencies to develop disruptive and attention-grabbing campaigns that challenge conventional norms.