Footwear imprint HOKA ONE ONE introduces its latest selection of the Mafate 3 sneaker model with three colorway options to drop for the season. The trail runners are made for rocky mountains with their performance-ready construction. It has a soft cushioning for comfort and is accompanied by technology such as abrasion-resistant rubber.
The upper is made from a breathable gridded design and detailed with branding text accents, enclosed by the quick lace systems. It also has an additional elastic strap to prevent any slipping. Other details include the active foot frame design that sits on a recessed footbed and contracting heel pull tabs. The CMEVA midsoles are applied to absorb impact and provide energy return.
Chunky Trail-Ready Running Shoes
HOKA ONE ONE Launches New Tonal Mafate 3 Sneaker Models
Trend Themes
1. Trail-ready Footwear - Opportunity to innovate by creating durable and comfortable footwear specifically designed for running and hiking on tough terrain.
2. Abrasion-resistant Rubber - Opportunity to develop more durable materials that protect shoes from wear and tear, providing a longer lifespan to footwear.
3. Quick Lace Systems - Opportunity to create faster and more efficient ways for users to put on and take off shoes, such as automated lacing or magnetic closures.
Industry Implications
1. Sporting Goods - The industry can embrace the trend of trail-ready footwear by developing specialized products for running, hiking and outdoor activities.
2. Materials Manufacturing - The industry can explore the trend of abrasion-resistant rubber by developing new materials that can withstand wear and tear, providing more durable products.
3. Technology - The industry can capitalize on the trend of quick lace systems by developing automated lacing or magnetic closures that provide faster and more efficient ways for users to put on shoes.