One of UNDERCOVER's sub-labels MADSTORE UNDERCOVER taps the talents of Japanese graphic and tattoo artist TAPPEI on a new collection together. The capsule is made up of unique one-off designs accompanied by three new tee designs. The one-off items are made from used apparel that is detailed with a variety of illustrations all over along with hand embroidery.
The three graphic tees come in the base foundation of black and white before being adorned in visuals that are true to TAPPEI's style. The classic UNDERCOVER bears are also detailed in the artist's flower drawings. The long-sleeved tops are designed with a scenery visual that is paired with the U logo and the slogan that reads "WE MAKE NOISE NOT CLOTHES"
Tattoo Artist-Joint Streetwear
TAPPEI and MADSTORE UNDERCOVER Join Forces on a Capsule
Trend Themes
1. Collaborative Streetwear Capsules - Joint explorations of exclusive collections between fashion sub-labels and artists, that combine intricate designs.
2. Tattoo Art-inspired Apparel - Integrating tattoo art into clothes design to create visually captivating and unique pieces.
3. Sustainable Fashion - Using second-hand apparel and hand embroidery to make limited-edition pieces, that draw emphasis to sustainability, and eco-consumption.
Industry Implications
1. Fashion & Clothing - Using collaborations between artists and brands to create limited-edition apparel and trendy collections.
2. Art & Design - Using fashion to showcase and market various forms of art like illustrations, paintings, tattoo art, and graffiti.
3. Sustainable Retail - Offering exclusive collections made up of second-hand clothing and embroidered designs that drive awareness of eco-friendly consumption.