The Madewell Studio Hours capsule collection shares a dozen wardrobe essentials based on a custom-made warm taupe hue from Backdrop. The monochromatic collection of comfort-focused hoodies, sneakers, bucket hats and overalls can easily be matched to the Studio Hours paint, which can be found in half-gallon and full-gallon sizes.
The affordably priced Madewell x Backdrop Studio Hours capsule collection shares pieces priced at $150 and under and it takes cues from "the endless hours artists spend in the studio and their workwear like overalls, chore coats, and more." The painterly capsule collection also approaches style in a sustainable manner thanks to apparel made with upcycled cotton and premium house paint that is Green Wise certified.
Thanks to this aesthetically pleasing collection, at-home photoshoots are easier than ever to coordinate in a cohesive way with matching wall paint, apparel and accessories.
Painterly Fashion Capsules
Madewell Studio Hours Collection is Centered on a Warm Taupe Hue
Trend Themes
1. Monochromatic Fashion - The popularity of the Madewell Studio Hours collection provides an opportunity for other fashion brands to create monochromatic collections based on a custom-made color theme.
2. Sustainable Fashion - The Madewell x Backdrop collaboration highlights the importance of using sustainable materials and production methods in fashion, presenting an opportunity for other fashion companies to follow suit.
3. At-home Photoshoots - The matching aesthetic of the Madewell Studio Hours collection provides an opportunity for other brands in the home decor and photography industries to offer coordinated color schemes for at-home photoshoots and interior design.
Industry Implications
1. Fashion - Fashion companies can explore the use of monochromatic collections based on custom-made color themes like the Madewell Studio Hours collection.
2. Sustainability - The Madewell x Backdrop collaboration highlights the importance of sustainable materials and production methods in fashion, creating opportunities for companies in the sustainability industry.
3. Home Decor - The coordinated color scheme of the Madewell Studio Hours collection presents an opportunity for home decor companies to offer matching paints, textiles, and accessories.