As the Fourth of July approaches, New Balance introduces the newest tonal iteration of the Made in USA 990v5 sneaker design. The patriotic approach adorns the model with hits of blue, white, and red, highlighting the iconic model. The 990 design has been rooted in American manufacturing processes for over 75 years, which also means that it represents a strong portion of the label's American sales.
The uppers are constructed from premium nubuck materials with a blend of mesh materials in order to add some breathable elements to the piece. There are also hits of rubber as well in order to add some contrasting texture and added support overall. The upper features blue at the toe cap, white predominantly throughout the design and red at the outsole and the heel counter.
Patriotic Casual Shoe Colorways
New Balance Honors the Fourth of July with the Made in USA 990v5
Trend Themes
1. Patriotic-themed Footwear - Opportunity for brands to incorporate nationalistic designs into their products for special occasions.
2. Heritage-inspired Design - Opportunity for brands to leverage their long-standing history and image to create refreshed designs.
3. Breathable Material Mixes - Opportunity for brands to utilize innovative material mixing to enhance comfort and functionality in footwear.
Industry Implications
1. Fashion and Apparel - Opportunity for brands to create themed clothing and footwear lines to cater to special occasions and events.
2. Sportswear - Opportunity for brands to create limited edition patriotic footwear for sporting events, such as the Olympics.
3. Manufacturing - Opportunity for domestic manufacturing companies to highlight their heritage and quality of craftsmanship through patriotic colorways and designs.