Any event that draws large crowds has been cancelled this year, so Macy's Thanksgiving Day Parade had to get creative in order to keep the iconic American tradition alive.
COVID-19 altered the plans of many industries, but Macy's isn't letting this stop them from putting on a great show in way that keeps people safe and socially distant. Instead of a traditional two and a half mile route throughout New York City, the parade will be replaced by a string of events that take place outside of Macy's flagship store. The events will also be streamed on television.
Perhaps now more than ever consumers need an event to look forward to, and this re-imagined parade is exactly that.
Re-Imagined Thanksgiving Parades
Macy's Thanksgiving Day Parade is Reimagined in Light of COVID
Trend Themes
1. Virtual Events - The re-imagined Thanksgiving parade showcases the potential for virtual events to replace traditional in-person gatherings in the future.
2. Creative Broadcasting - The use of alternative broadcasting methods like streaming to reach a wider audience presents an opportunity for businesses to engage with customers in new and innovative ways.
3. Safe Experiences - The shift towards outdoor and socially distant events highlights the growing demand for safe experiences that can still bring people together.
Industry Implications
1. Event Planning - Event planning professionals can explore the emerging trend of virtual events and incorporate creative broadcasting techniques to create unique and engaging experiences for clients.
2. Broadcasting - Broadcasting companies can capitalize on the popularity of streaming and develop innovative ways to deliver content to a larger audience.
3. Hospitality - Hotels, resorts, and other hospitality businesses can adapt to the demand for safe experiences by offering outdoor and socially distant events for their guests.