AI has been liberally applied to smart homes and cars, but the pilot project for the 'Macy's on Call' app shows that the technology can just as readily go hand in hand with the world of retail. The mobile web tool gives shoppers in Macy stores the ability to quickly and efficiently find the items they're looking for, with a smart search function that recognizes natural language and responds appropriately.
'Macy's on Call' is designed for use in stores, and the tool has the ability to recognize which specific Macy's location each user is in. Shoppers can then enter questions about where to find whatever they're looking for. The tool recognizes both types of products (for example, summer dresses or men's shoes) and specific brands' items (like INC dresses or Nike shoes).
Smart Department Store Companions
'Macy's on Call' Helps Shoppers Navigate Their Local Stores
Trend Themes
1. Retail AI Assistants - The rise of AI in retail presents opportunities to provide retail voice assistants to aid in-store consumers in the product search while offering a personalized experience.
2. Smart Search Tools - The development of smart search tools for retail can ease in-store shopping for consumers and enable efficient product searches.
3. Localization of Technology - E-commerce businesses that utilize local-based technology stand a better chance of capturing the local market.
Industry Implications
1. Retail Industry - Retails businesses can utilize AI technology such as voice assistants and smart search tools to offer a personalized shopping experience for their customers
2. E-commerce - E-commerce companies can implement location-based technology to capture the local market and stay ahead of their competition.
3. Technology Industry - The increasing demand for retail AI assistants and smart search tools offers growth opportunities for emerging tech companies.