The new lineup of Macro Snacks flavors have been introduced by the brand as an array of options for consumers who are looking for a more beneficial way to snack between meals.
The new flavors include Sour Cream & Onion, Cheddar Cheese and BBQ Sauce, which are all packed with macronutrients to make them more satisfying than traditional snacks on the market. The snacks maintain a health-focused recipe that is vegan, free from gluten, non-GMO and packed with protein to address increased consumer demand for protein-rich foods.
The new Macro Snacks flavors are fortified with 11 grams of pea protein isolate per serving and 16 grams of complex carbohydrates to meet the recommended daily ratio of macro nutrients. This includes 30% protein, 45% carbs and 25% fat.
Savory Macronutrient Snacks
The New Macro Snacks Flavors are Vegan, Gluten-Free and More
Trend Themes
1. Fortified Macronutrient Snacks - Opportunity for brands to develop and promote snacks that are fortified with essential macronutrients, such as protein and carbohydrates, to meet consumer demand for nutritious and satisfying options.
2. Plant-based Macro Snacks - Potential for companies to create plant-based macro snacks that cater to vegan and gluten-free consumers seeking healthier and more ethical snack choices.
3. Protein-rich Snacks - Disruptive innovation opportunity for snack brands to create protein-rich snacks that address the growing demand for high-protein foods and provide a convenient and tasty alternative to traditional snacks.
Industry Implications
1. Snack Food Industry - The snack food industry has the potential to capitalize on the trend of macro snacks by developing and marketing a wide range of fortified and protein-rich snack options.
2. Plant-based Food Industry - The plant-based food industry can leverage the trend of plant-based macro snacks by expanding their product offerings to include more vegan and gluten-free options that are fortified with essential macronutrients.
3. Sports Nutrition Industry - The sports nutrition industry can tap into the demand for protein-rich snacks by creating innovative and convenient snack products that cater to athletes and active individuals seeking quick and nutritious options.