The new Mackdaddy sneakers are so bright they should come with a light switch. The result of a collaboration with FILA, the ‘Mack Squad’ shoe is just one part of the new Mackdaddy collection which also features jackets and vests.
Wearing the fluorescent aqua shoe and matching vest will make you look like a section of your history notes, but in a good way. Check out all the highlighted features, as well as more Mackdaddy sneakers and vests, by clicking on the links below.
Highlighter High Tops
Mackdaddy Sneakers and Vests Let You Jump off the Page
Trend Themes
1. Fluorescent Fashion - Opportunity for fashion brands to include bold, bright colors in their designs.
2. Collaborative Sneaker Collections - Opportunity for shoe companies to partner with fashion brands to create unique and trendy footwear.
3. Statement Outerwear - Opportunity for fashion brands to create bright and bold jackets and vests that make a statement.
Industry Implications
1. Fashion - Industry can use bright hues in their clothing and accessories to attract consumers.
2. Footwear - Industry can collaborate with fashion brands to create unique and trendy shoes.
3. Outerwear - Industry can incorporate bold and bright colors in their jackets and vests to stand out in the market.