Just ask Mack Weldon if you're wondering how to get your underwear a bit smarter.
Just when you thought there wasn't much more that could make your underwear any better, Mack Weldon comes along and provides an innovative design with performance fabrics.
Hopefully you don't have the kind of day that necessitates performance fabrics in your underwear, but if you do then this pair is for you.
The underwear is made of Lenzing Modal® (made of 100% natural beech wood). It is anti-microbial, which means it prevents odor and manages moisture. They will keep you cool, dry, comfortable and in place all day long. The underwear is designed so the seams will stretch and recover where it counts and is touted as the most comfortable underwear on the market.
Moisture-Managing Skivvies
Mack Weldon Offers a Line of Smart Underwear
Trend Themes
1. Smart Underwear - Mack Weldon's moisture-managing and anti-microbial underwear introduces a potentially viable market for wearable tech.
2. Performance Fabrics - Mack Weldon's innovative use of performance fabrics in underwear could lead to breakthroughs in sportswear technology.
3. Anti-odor Apparel - Mack Weldon's anti-microbial underwear introduces a new trend in the apparel industry that tackles common complaints of bad odor.
Industry Implications
1. Fashion - Mack Weldon's smart and innovative underwear design introduces an opportunity for the fashion industry to push boundaries towards functional apparel.
2. Textile Manufacturing - Mack Weldon's use of performance fabrics for its underwear line introduces an opportunity for textile companies to develop and improve moisture-managing and anti-microbial fabrics.
3. Sports Apparel - Mack Weldon's innovative underwear design could incite the sports apparel industry to create similar products that offer support, moisture management, and odor control.