Mack Isbjorn is the northernmost brewery in the world, so it's only fitting that branding company 'By North' took on the project to reinvent the packaging for the release of its new beer.
The overall look is quite minimalist, with a polar bear roaming across the can, and a cold blue color scheme. These choices represent the company well, inducing thoughts of the cold and northern region of the world. This works well when thinking about a beer, since an ice cold brew on a hot day is an extremely refreshing thought.
Hopefully this new design for Mack Isbjorn will help it stand out from the competition. They are aiming to beat out other beer brands situated in the lower price range with this new look.
Northern Promotion Branding
This Design by 'By North' for Mack Isbjorn Pays Tribute to the Cold
Trend Themes
1. Arctic-inspired Design - There is an opportunity for designers to create minimalist designs inspired by cold climates, that could be used in various industries.
2. Regional Branding - Region-specific branding can help companies create a unique identity and stand out in a crowded market.
3. Minimalist Packaging - Minimalist packaging could be a disruptive innovation opportunity in industries looking for simple and sustainable design alternatives.
Industry Implications
1. Beverage - Cold-inspired branding can drive sales especially for beverages in hot weather regions.
2. Tourism - Regional branding can help promote tourism and attract visitors to lesser known regions.
3. Consumer Goods - Minimalist packaging can be a cost-effective and environmentally friendly design choice that appeals to consumers in various industries.