To all the grubby, smelly, dirty hardworking masculine men out there, this one is definitely for you.
The packaging of 'Filthy Boy' bath and body products was created to attract a masculine audience.
Reaching out to their target market of macho young men, the locker room-themed 'Filthy Boy' packaging uses black and red as the dominant colors, includes a silhouette of a female figure and a warning symbol as the company's logo.
Can you imagine a smooth silky female lathering herself up with that mottled-looking soap on a rope? I sure can’t!
Macho Body Product Packaging
'Filthy Boy' for Men
Trend Themes
1. Masculine Packaging - Opportunity for brands to create packaging that appeals specifically to a masculine audience.
2. Locker Room Theme - Brands can explore using locker room-themed designs and motifs to attract macho young men.
3. Bold Color Schemes - Using dominant colors like black and red in packaging can help target a masculine market.
Industry Implications
1. Bath and Body Products - Brands in the bath and body industry can explore creating packaging targeted towards men.
2. Personal Care - Opportunity for the personal care industry to create products and packaging catering to masculine tastes.
3. Branding and Design - Branding and design agencies can provide expertise in creating packaging that appeals to a masculine audience.