For those who love their cars, the BMW M Power app helps luxury car owners keep track of all their car-related data statistics to improve their speed.
Perfect for trips, long drives and city cruising, the M Power app uses sensors featured throughout BMW cars to collect driving data such as brake, acceleration and speed patterns. Drivers can then check their average speeds, statistics and miles per hour on a virtual map of where they took their last drive. For their next outing, drivers can use the statistics to maximize speed, gas levels and overall mileage for a better performance drive. Car owners can also share and compare their statistics with other drivers, if they want to.
The M Power app was launched in the US in conjunction with the latest BMW 2014 M6 Gran Coupe release.
Speed-Enhancing Auto Apps
The M Power App by BMW Help Auto Keep Track of Driving Data
Trend Themes
1. Connected Car Technology - The BMW M Power app utilizes sensors to collect driving data, highlighting the trend of connected car technology.
2. Data-driven Performance Optimization - By analyzing driving data, the M Power app presents disruptive innovation opportunities in optimizing speed, gas levels, and overall mileage for enhanced performance.
3. Social Sharing of Driving Data - The M Power app allows car owners to share and compare their driving statistics with other drivers, reflecting the trend of social sharing in the automotive industry.
Industry Implications
1. Automotive - The BMW M Power app is a disruptive innovation opportunity within the automotive industry, particularly for luxury car brands.
2. Mobile Applications - The development of speed-enhancing auto apps presents a growing industry opportunity for mobile application developers.
3. Iot and Connected Devices - With its integration of sensors, the M Power app represents a potential disruptive innovation within the IoT and connected devices industry.