On its own, kombucha is known as a probiotic beverage with gut health benefits and M Kombucha builds upon the healthful properties of this drink with other functional additions like hemp extract and adaptogenic ingredients.
The brand's probiotic drinks are available in varieties like Uplift, Restore and Flourish, each of which boasts a different functional benefit. While Uplift is cleansing and refreshing and shares the crisp taste of hibiscus, ginger and juniper berry, Unwind soothes with its unique combination of lavender, chamomile and colorful butterfly pea flower. At the base of these fermented tea beverages, M Kombucha uses different combinations of black, white, green and yerba mate, and in the case of the calming Unwind variety, a decaffeinated black tea and green tea.
Functional CBD Kombuchas
M Kombucha Complements Its Probiotic Beverages with Adaptogens & CBD
Trend Themes
1. Functional Kombuchas - Combining probiotic benefits with additional functional ingredients like adaptogens and CBD offers disruptive innovation opportunities in the beverage industry.
2. Probiotic Beverages with Added Benefits - Enhancing probiotic drinks with ingredients like hemp extract and adaptogens opens up new possibilities for functional beverages.
3. Variety of Functional Benefits - Creating kombucha flavors with specific functional benefits, such as cleansing, refreshing, or soothing, taps into consumers' desire for targeted health solutions.
Industry Implications
1. Beverage - The beverage industry can leverage the trend of functional kombuchas to develop innovative probiotic drinks with added health benefits.
2. CBD - The CBD industry has an opportunity to expand its product offerings by incorporating CBD into functional beverages like kombucha.
3. Health and Wellness - The health and wellness industry can explore the potential of probiotic beverages with adaptogens and other functional ingredients to meet consumer demand for natural, holistic health solutions.