LYS Beauty (an acronym for "love yourself") recently launched its debut collection at Sephora, setting itself apart as the retailer's first Black-owned clean cosmetics collection. The affordably priced clean cosmetics range from $12 to $22 and they boast skin-caring formulas and standout triangular packaging.
The formulas are all vegan and cruelty-free, while also helping to address common concerns like hyperpigmentation, visible signs of aging, oiliness, blemishes and much more. The brand's hero product, the Triple Fix Serum Foundation, is joined by others like clean primers, setting powders and bronzers.
Brand founder Tisha Thompson' told The Zoe Report: "I want LYS to connect everyone with their innermost confident, unapologetic self, and each product is a small reminder of that from the packaging down to the shade names." The wide shade range stays true to this intention with names like Inspire and Kindness.
Black-Owned Clean Cosmetics
LYS Beauty's Debut Collection is Launching at Sephora
Trend Themes
1. Black-owned Clean Cosmetics - The trend in the cosmetics industry is to offer skin-caring and affordable clean products developed by Black-owned companies.
2. Vegan and Cruelty-free Formulas - The trend in the cosmetics industry is to offer animal-friendly products that appeal to people who are environmentally conscious.
3. Triangular Packaging - The trend in the cosmetics industry is to use unique shapes and designs in packaging to differentiate the brand from competitors.
Industry Implications
1. Cosmetics - The cosmetics industry can tap into the trend of Black-owned clean cosmetics to reach new customers.
2. Vegan Products - The vegan products industry can capitalize on the trend of vegan and cruelty-free formulas as more and more people are adopting an environmentally conscious lifestyle.
3. Packaging - The packaging industry can highlight the trend of unique and creative designs like triangular packaging to attract more clients and improve their brand’s image.