Even in the midst of economic uncertainty, there will always be affluent consumers who demand luxury products and services in every aspect of their lives. Trend Hunter's Luxury Trend Report uncovers the most significant trends occurring in today's luxury market, including trends in luxury travel, homes and brands like Louis Vuitton and Hermes.
Featuring trends like Vintage Ethics, Logo Love and Aggressive Couture, the crowdsourced research in our report provides a wealth of information for anyone in luxury marketing, whether you are a luxury hotel chain, or a small company specializing in luxury watches and competing with the likes of Rolex.
Giving you insight into the world of luxury goods and services, Trend Hunter's Luxury Trend Report is just what you need to give your business a running start into 2011.
Luxury Trend Report
Gain Insight into the Major Trends Affecting Today's Affluent Consumers
Trend Themes
1. Vintage Ethics - The trend towards Vintage Ethics represents an opportunity for ethical luxury brands who are concerned with environmental sustainability or ethics.
2. Logo Love - Logo Love represents an opportunity for luxury brands to revisit their logo design and create new logo-driven products that cater to consumers' desire for ostentation.
3. Aggressive Couture - The trend towards Aggressive Couture presents an opportunity for luxury fashion brands to create bold, statement pieces that will appeal to consumers who are increasingly drawn to fashion as a vehicle for self-expression.
Industry Implications
1. Luxury Travel - Luxury travel companies can cater to the Vintage Ethics trend by offering sustainable travel experiences that are still high-end and luxurious.
2. Luxury Real Estate - Luxury real estate developers can capitalize on the Logo Love trend by incorporating luxury brand logos and collaborations into their property designs.
3. Luxury Fashion - Luxury fashion brands should consider the Aggressive Couture trend as an opportunity to push the envelope with their designs and create statement pieces that will appeal to an increasingly daring consumer base.