Hyundai is rolling out a brand new luxury car brand called Genesis, in the form of a luxury marque. This is a new brand that is designed to take on some of the most renowned and legendary luxury car brands around the world.
This exciting new luxury brand is derived from the existing Genesis model which is currently the most advanced and luxurious offering offered up by Hyundai. As far as the nitty-gritty features of the branding are concerned, the vehicles will be referred to using alphanumeric names that combine the letter 'G' with a number related to the specific line, for example Genesis G90.
Nobody doubts Hyundai's ability to produce top-of-the-line luxury vehicles, but the creation of a the Genesis luxury marque brand allows the automaker to position itself in the market in a whole new way.
Luxury Automotive Branding
Hyundai's Genesis Luxury Marque Will Invade the Luxury Auto Market
Trend Themes
1. Luxury Marque Creation - The creation of luxury marques within existing brands presents an opportunity for automakers to offer an elevated experience within a familiar brand identity.
2. Alphanumeric Naming Convention - Adopting an alphanumeric naming convention for luxury vehicles can create a futuristic and exclusive brand image.
3. Hyundai's Luxury Branding Strategy - Hyundai's decision to launch a luxury brand indicates an opportunity for mainstream car manufacturers to disrupt the luxury car market with innovative branding strategies.
Industry Implications
1. Automotive - There is an opportunity for more mainstream automotive manufacturers to create luxury brands that can compete with established luxury automakers.
2. Marketing and Advertising - The launch of a luxury brand presents an opportunity for marketing and advertising agencies to develop unique and innovative strategies to promote the brand.
3. Design and Engineering - Creating a luxury marque presents an opportunity for automotive design and engineering professionals to create innovative and unique experiences for customers.