Tag Heuer has announced the official launch of the Meridiist, the first luxury mobile phone of this watch brand. Their partner in this venture is Modelabs, a company based in Paris which works as a Customized Design Manufacturer (CDM) that design, develop and distribute mobile phones, accessories, and services for operators, retailers and major brands as Hummer, Levis and MTV. The product idea came from a design meeting in the Swiss company's headquarters were they realized how unhappy they were about mobile phone design.
The Tag Heuer Meridiist mobile phone is made from watch-making stainless steel and has two unscratchable 60.5 carat sapphire crystal displays. It displays the time in a 96x76 monochromatic OLED screen in the upper part of the phone and comes with a 2.0 megapixel camera, MP3 player and bluetooth technology.
The Tag Heuer Meridiist mobile phone will be available in September 2008 in Tag Heuer boutiques and selected watch and jewelry stores. The price tag of the Meridiist will be somewhere between 3,400-3,900 euros, depending on the chosen modification.
It seems like Vertu will finally have some serious competition.
Luxury Communication Devices
The Tag Heuer Meridiist
Trend Themes
1. Luxury Communication Devices - The trend of luxury brands entering the mobile phone market with high-end communication devices.
2. Custom Design Manufacturing - The trend of companies specializing in customized design manufacturing for mobile phones and accessories.
3. Disruptive Phone Design - The trend of luxury brands focusing on innovative and unique phone designs.
Industry Implications
1. Luxury Goods - The luxury goods industry, as luxury brands introduce high-end mobile phones to their product offerings.
2. Mobile Phone Manufacturing - The mobile phone manufacturing industry, as companies specialize in customized design and manufacturing for mobile phones and accessories.
3. Consumer Electronics - The consumer electronics industry, as luxury brands disrupt phone design and introduce unique and innovative features.