Looking more like craggy cliff than a design pavilion, the Luxembourg Pavilion is one of the many new structures debuting at the Shanghai Expo this year. Showing off "the small European country’s prowess in steel," as Psfk puts it, it succeeds in creating an awesome sight for visitors.
With the theme 'small is beautiful' as its tag line, the Luxembourg pavilion will serve food and drink to the masses. Inspired by the Chinese meaning of the word 'Luxembourg,' it is a literal representation of 'forest and fortress.' Take a look at the gallery above to see the impressive structure and its surrounding gardens.
Craggy Castles
The Luxembourg Pavilion Represents 'Forests and Fortresses'
Trend Themes
1. Steel Fortress Designs - The trend of designing structures that mimic fortress walls made of steel is growing, with opportunities for architects and engineers to incorporate new designs.
2. Small Is Beautiful - The concept of 'small is beautiful' is becoming more prevalent in the design industry with opportunities for businesses to create aesthetically stunning and functional small-scale structures.
3. Inspired by Chinese Culture - Taking inspiration from Chinese culture is a growing trend in design, with opportunities for brands to create culturally inspired structures and products that resonate with Chinese consumers.
Industry Implications
1. Architecture and Engineering - Architecture and engineering industries can leverage these trends to create new and innovative structures that integrate steel fortresses and Chinese-inspired elements into smaller scale projects.
2. Tourism and Hospitality - Tourism and hospitality industries can capitalize on the trend of small and beautiful design to create unique and immersive experiences for visitors, as well as incorporating Chinese culture in their offerings.
3. Design and Branding - Design and branding industries can take inspiration from the trend of integrating cultural elements such as Chinese-inspired design into their products and advertising strategies.