It's not uncommon for beauty brands to take a charitable or socially conscious approach to marketing, however, NYX's Luv Out Loud campaign, offers its fans an opportunity to be charitable, expressive and creative.
To promote its new soft matte lipsticks, NYX launched a social media campaign, which challenged participants to upload a one minute video that gave a shout-out to a special charity, while describing ways in which one "Luvs Out Loud." After selecting the winning video, NYX would donate $10,000 to the stated charity, on the winner's behalf.
Both creative and charitable, this campaign serves as an extension of the brand's new 'Luv Out Loud' lipstick line, which names each dynamic hue after inspiring personality traits, that include, confident, fearless, brave or brilliant.
Video-Based Lipstick Campaigns
NYX's 'Luv Out Loud' Donated $10,000 in This Social Media Challenge
Trend Themes
1. Charitable Marketing - Beauty brands are incorporating charitable elements into their marketing campaigns to engage consumers and make a positive impact.
2. Social Media Challenges - Beauty brands are leveraging social media challenges to encourage user-generated content and increase brand reach and awareness.
3. Product Personalization - Beauty brands are creating personalized products that allow consumers to express their individuality and align with their values.
Industry Implications
1. Beauty - Beauty brands are embracing innovative marketing strategies to differentiate themselves in a competitive industry.
2. Social Media - The rise of social media platforms has created opportunities for beauty brands to reach and engage consumers in new ways.
3. Charity - The integration of charity into marketing campaigns provides an opportunity for brands to connect with socially conscious consumers and make a positive impact.