Lush subscriptions are the latest from the Millennial-favored skincare brand, representing the brand's efforts to pivot to convenient out-of-store experiences in a post-COVID world.
Through its monthly membership dubbed 'Lush Kitchen', consumers will have the ability to test out the latest in the brand's skincare offerings. Each box will be catered to the individuals needs and wants, as Lush's personalized model allows the consumer to select some of their favorite, handmade items. To make things even more personalized, the consumer will vote and rate each box on its accuracy, ensuring the perfect bundle each time.
In an official statement, Lush's Chief Digital Officer Jack Constantine shared "I love building strong relationships and conversations with the Lush community online and the Lush Kitchen Box is the perfect way to do that. It’s so exciting to be on the pulse of the community"
Millennial-Favored Skincare Subscriptions
Lush Subscription Boxes Offer Handmade, Fresh Items
Trend Themes
1. Personalized Subscription Boxes - Creating personalized subscription boxes allows brands to cater to individual consumer needs and preferences, enhancing the customer experience and loyalty.
2. Convenient Out-of-store Experiences - Pivoting to convenient out-of-store experiences provides brands with opportunities to adapt to the changing consumer behavior and preferences, especially in a post-COVID world.
3. Community Engagement and Conversation - Building strong relationships and conversations with the community through subscription boxes allows brands to connect with their customers on a deeper level, fostering brand loyalty and advocacy.
Industry Implications
1. Skincare - The skincare industry can leverage personalized subscription boxes to offer customized products and build closer relationships with customers.
2. E-commerce - E-commerce platforms can explore convenient out-of-store experiences to provide customers with hassle-free shopping options and increase customer retention.
3. Social Media and Online Communities - Social media and online communities can facilitate community engagement and conversation by partnering with brands to create subscription boxes and fostering an interactive platform for customers.