Lure by Beili Liu is an art installation that will attract an audience even before they learn the inspiration behind it. It is made up of red coils of thread that hang mesmerizingly from the ceiling of a gallery. An interpretation of an ancient Chinese legend that revolves around the idea of soulmates. As My Modern Met writes, "It suggests that, upon birth, every person is tied to another with an invisible red thread, signifying the individual they are destined to be with. The twine may stretch and bend, but it can never be broken to deter their fated encounter."
In this case, the pieces of red thread in Lure by Beili Liu do take a lot of detours, but finding the end is never too far away.
Coiled Thread Installations
Lure by Beili Liu is Inspired by an Ancient Chinese Legend About Love
Trend Themes
1. Art Installations with Cultural Inspiration - Businesses can consider commissioning artists to create installations inspired by cultural legends and myths to attract a diverse audience and create a unique experience for patrons.
2. Interactive Installations - Companies can explore more engaging installments where the audience is involved in creating and shaping the physical experience in unique ways.
3. Visual Art and Storytelling - Corporations can benefit from using visual art to create a narrative pattern or tell a story without words and hence draw attention to their brand and create a customer experience that is inimitable.
Industry Implications
1. Art and Design - Creating installations that depict a story based on cultural values and myths is a promising route to growth in the art industry and a unique customer experience.
2. Event Management - Incorporating interactive installations in events or commissioning artists to create one-of-a-kind installations could create an immersive experience for attendees.
3. Tourism - Employing visual art and storytelling in tourist attractions can not only differentiate location as a cultural destination but also create a memorable experience for visitors.