Wanting to create a disruptive and positive change within the fashion industry, Mark Heiman and Alan Brown started 'lur.,' a clothing brand dedicated towards creating a more sustainable future.
According to the social business, "for clothing to be truly beautiful it needs to benefit more than the wearer." Inspired by their wives, daughters, neighbors and women all over who dedicate their lives towards creating a brighter future, lur. helps provide microcredit and education to empower women and their families who exact a positive influence both globally and within their communities.
The unique fabric that lur. uses in every knitted item is more sustainable and environmentally friendly than cotton while remaining just as soft, providing comfort to those who support a greener future.
Contact Information
lur. website
Eco-Conscious Knitted Attire
'lur.' Creates Comfortable Clothing for the Environmentally Aware
Trend Themes
1. Sustainable Fashion - The growing demand for eco-conscious clothing presents an opportunity for the fashion industry to innovate and reduce their environmental impact.
2. Socially Responsible Business - Brands like 'lur.' that prioritize social and environmental responsibility can tap into a consumer base that values ethical practices and have a positive impact on communities.
3. Support for Women Empowerment - Companies can explore opportunities to give back to women and their families by providing access to education and microcredit through their business model.
Industry Implications
1. Fashion Industry - The fashion industry can explore new innovative ways to reduce their environmental impact and incorporate sustainable materials into their products.
2. Social Enterprises - Social enterprises can follow 'lur.' and prioritize positive social and environmental impact in their business models to attract conscious consumers.
3. Nonprofit Organizations - Nonprofit organizations that support women empowerment and sustainable initiatives can partner with businesses to make a greater impact on their shared mission.