Lunchbox and Virturant, a virtual restaurant company, teamed up to announce the Ghost Eats App as the world's largest virtual restaurant and ghost kitchen marketplace. This app gives diners the ability to order multiple cuisines and items from various brands from a single delivery order.
With the Ghost Eats app, which officially launches in 2022, users will find exclusives from celebrities, sports and other popular virtual food brands.
With the Ghost Eats App, more cuisine options and delivery-only options will be available to diners nationally. This app promises to bolster the livelihoods of many restauranteurs, who have had to rely on virtual operations as a means of staying afloat over the last few years.
Ghost Kitchen Marketplaces
Lunchbox & Virturant Created the World's Largest Virtual Restaurant
Trend Themes
1. Virtual Restaurant Boom - The rise in virtual restaurants and ghost kitchens create opportunities for new and creative concepts to disrupt the traditional restaurant industry.
2. Multi-cuisine Delivery - The ability to order multiple cuisines and items from various brands in a single delivery order could disrupt the traditional single cuisine restaurant model and increase convenience for customers.
3. Celebrity Chef Collaborations - Celebrity exclusives could create a new revenue stream for virtual restaurants and ghost kitchens and attract a wider customer base.
Industry Implications
1. Food Delivery - The rise of virtual restaurants and ghost kitchens means that food delivery companies will need to adapt their business models to accommodate the changing landscape.
2. Restaurant Technology - With the emergence of new virtual restaurant and ghost kitchen marketplaces, there is an increasing need for innovative restaurant technology to optimize operations and increase efficiency.
3. Celebrity Partnerships - The collaboration between virtual restaurant companies and celebrities could pave the way for a new industry that combines the worlds of entertainment and food.