Sunbasket's Fresh & Ready product line has newly expanded to include ready-to-heat, healthy lunch bowls, which are poised to satisfy the growing demand for lunch at home. The convenience-focused meals offer well-balanced and flavorful alternatives to frozen and takeout options, and these meals are easy to heat up in between video calls, breaks at the office or even at the end of a busy day when time seems to be in short supply.
"Now, more than ever, consumers are looking for healthy, convenient, and modern meals that fit more seamlessly into their lifestyles, whether working from home or on the go," says Don Barnett, CEO of Sunbasket. As of this month, Sunbasket will be offering more than 15 new single-serve grain bowls, noodle bowls and burrito bowls.
Ready-to-Heat Lunch Bowls
Sunbasket's Lunch Bowls Meet the Growing Demand for Lunch at Home
Trend Themes
1. Ready-to-heat Meals - The growing demand for convenient, healthy meals presents opportunities for companies to expand their ready-to-heat product lines, providing meals that are easy to prepare without sacrificing quality or flavor.
2. At-home Lunch - With more people working from home, the demand for at-home lunch options is increasing, providing opportunities for companies to create convenient, healthy meal options that can be enjoyed during the workday.
3. Single-serve Meals - Single-serve meals are becoming increasingly popular, offering individuals convenient and customizable meal options that cater to their specific dietary needs and preferences.
Industry Implications
1. Food Delivery - Companies that provide food delivery services can expand their offerings to include ready-to-heat lunch bowls, providing consumers with healthy and convenient meal options without leaving the comfort of their homes.
2. Meal Kit Delivery - Meal kit delivery services can create lunch-specific meal kits that are easy to prepare and can be customized to meet the needs and preferences of each individual, providing a healthy and convenient lunch option for those working from home.
3. Healthy Fast Food - Healthy fast food restaurants can add single-serve lunch bowls to their menu options, providing busy individuals with healthy and convenient meal options that can be quickly prepared and enjoyed on-the-go.