'Tet' is the Lunar New Year celebrated in Vietnam and Coca-Cola has unique new branding that was designed to celebrate Tet 2017.
The branding was designed by the Vietnamese creative agency 'Ki Saigon' for Coca-Cola cans in the country. The cans feature the signature red color of Coca-Cola and are decorated with gold images and embellishments. The end result is a cultural product that people can purchase as keepsakes that celebrate the beautiful festivities that people take part in during the Lunar New Year.
By honoring this celebration with a limited-edition can designed by a Vietnamese agency, Coca-Cola ensures that it stays true to the celebration's cultural roots while simultaneously marketing itself.
New Year-Celebrating Sodas
These Coca Cola Cans Celebrate the Vietnamese Lunar New Year
Trend Themes
1. Cultural Celebration Marketing - Brands can create limited-edition products that celebrate cultural festivities to appeal to a wider market while promoting cultural diversity.
2. Localized Branding - Collaborating with local creative agencies or artists can help brands create targeted branding that speaks to consumers in specific regions.
3. Collectible Product Lines - Creating limited-edition branded products can increase consumer desire and create a sense of exclusivity.
Industry Implications
1. Beverage - Beverage companies can create limited-edition products that cater to specific cultural celebrations, potentially increasing sales and brand presence.
2. Marketing and Advertising - Localized collaborations between creative agencies and brands can create targeted marketing campaigns that appeal to specific regions and cultural celebrations.
3. Packaging Design - Creating unique and culturally inspired packaging designs can make products more appealing, leading to increased sales and brand recognition.