Advertising agency Cramer-Krasselt has launched a clever campaign for Corona Extra called 'Luna Corona.' The brilliantly executed billboard shows a bottle of Corona on it, surrounded by several waning and waxing images of the moon. On certain nights of the lunar cycle, the bottle is perfectly lined up so that it looks like the moon is a slice of lime in the top of the bottle.
The idea itself is simple enough but requires a lot of calculations to execute properly, so the agency enlisted the help of universities and planetariums to plan out the logistics for this billboard. The 'Luna Corona' is an ingenious way to use the luminous light of the moon to draw attention to a billboard.
Moon-Integrating Billboards
The 'Luna Corona' Billboard is Designed to Align with the Moon
Trend Themes
1. Interactive Moon-aligning Campaigns - The 'Luna Corona' billboard demonstrates the potential for interactive campaigns that align with natural phenomena.
2. Creative Use of Natural Resources - Using the moon's light as a design element opens up opportunities for sustainable and visually stunning advertising.
3. Collaboration with Academic Institutions - Partnering with universities and planetariums can provide valuable expertise and resources for executing innovative billboard campaigns.
Industry Implications
1. Advertising - The 'Luna Corona' campaign showcases the potential for incorporating innovative design elements in the advertising industry.
2. Outdoor Media - Billboards like the 'Luna Corona' open up new possibilities for captivating and eye-catching outdoor advertising.
3. Sustainable Technology - Using natural resources like moonlight in advertising can inspire the development of more sustainable technology solutions in the industry.