Lumije is a New York City-based jewelry brand that fosters a new and affordable way of buying luxury jewelry direct to consumers. The brand offers unique pieces to today's generation of shoppers. Its values align with responsibilities, supporting important causes, and ethically sourcing its diamonds.
Now part of the Lumije lineup is the Medium-Sized Diamond Initial necklace, launched ahead of the holiday season. The statement piece is ideal for the special someone in a customer's life and sports an 18 inch long yellow 18k gold chain. Customers can select the desired letter, sparkling with 0.17 carats in diamonds. The unisex diamond piece complements any fall or winter wardrobe, boasting a simple yet luxurious modern design.
Ethically-Sourced Dimond Initial Necklaces
Lumije Launched its Medium-Sized Men's Diamond Initial
Trend Themes
1. Direct-to-consumer Luxury Jewelry - Opportunity for disrupting the traditional luxury jewelry market by offering unique, affordable pieces through direct-to-consumer channels.
2. Ethical Diamond Sourcing - Opportunity for disrupting the traditional diamond industry by highlighting and prioritizing ethical sourcing practices.
3. Personalized Initial Jewelry - Opportunity for disrupting the traditional jewelry market by offering personalized and unique initial pieces.
Industry Implications
1. Jewelry - Opportunity for jewelry brands to differentiate themselves by offering unique, ethically-sourced pieces through direct-to-consumer channels.
2. Diamond - Opportunity for diamond industry players to prioritize and promote ethical sourcing practices in order to meet growing consumer demand.
3. E-commerce - Opportunity for e-commerce platforms to capitalize on the growing trend of direct-to-consumer luxury jewelry by partnering with emerging brands and offering personalized and unique pieces.