The Lululemon X Wilderness collection has been unveiled by the brand as a new range of clothes for men that will offer them a style-forward way to maintain agility when spending time out in the field. Priced starting at $24, the collection includes a total of 12 pieces that are all layer-oriented to make them suitable for wear during any season. Each of the garments are styled with reinforced accents and insulated components to enable wearers to feel prepared without looking too sporty when off the beaten path.
The Lululemon X Wilderness collection is part of the continued shift towards style-conscious activewear as consumers seek to partake in their favorite outdoor activities without losing sight of their own personal style preferences.
Style-Forward Adventure Wear
The Lululemon X Wilderness Collection Has 12 Layer-Oriented Pieces
Trend Themes
1. Style-conscious Activewear - Disruptive innovation opportunity: Develop activewear that combines style and functionality for consumers who prioritize fashion even during outdoor activities.
2. Layer-oriented Clothing - Disruptive innovation opportunity: Create clothing designed with multiple layers to provide versatility and adaptability, catering to consumers' needs in different seasons and environments.
3. Adventure Wear for Men - Disruptive innovation opportunity: Design adventure wear specifically tailored to the needs and style preferences of men, offering them a comfortable and fashionable experience in the great outdoors.
Industry Implications
1. Fashion/apparel - Disruptive innovation opportunity: Innovate within the fashion/apparel industry by incorporating durable and functional elements into stylish clothing for outdoor activities.
2. Outdoor Recreation - Disruptive innovation opportunity: Explore innovative solutions in the outdoor recreation industry by introducing stylish adventure wear that enhances performance and comfort for consumers.
3. Athleisure - Disruptive innovation opportunity: Disrupt the athleisure industry by creating men's adventure wear that seamlessly combines fashion-forward design with high-performance features.