This spring, a new and improved version of the Lulla doll is being introduced to soothe young ones to sleep. The original Lulla doll gained popularity for its ability to playback a real-life recording of the breathing and a heartbeat from a human caregiver. The next-gen version of this sleep aid is being launched with an extended play range—up to 12 hours instead of the original eight—adjustable volume controls, higher sound quality and a durable design that's safe for machine washing.
The doll, which was originally designed to comfort a premature baby in isolation, also includes straps, as it is not always advisable to leave loose items in a crib with a newborn. The comforting Lulla doll also boasts scent-absorbing fabric to share the scent of a loved one, and three new styles: Coral, Sky and Lilac.
Next-Gen Sleep Dolls
Lulla Dolls are Comforting Sleep Aids for Babies and Pre-Schoolers
Trend Themes
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Extended Play Sleep Dolls — The next-gen Lulla doll has an extended play range of up to 12 hours, presenting an opportunity for companies to explore longer-lasting sleep aids for children.
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Adjustable Volume Sleep Aids — The adjustable volume controls of the new Lulla doll present an opportunity for companies to create customizable, user-friendly sleep aids for children.
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Machine-washable Sleep Aids — The durable design of the new Lulla doll that is safe for machine washing provides an opportunity for companies to develop equally practical sleep aids for children.
Industry Implications
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Baby Products — The Lulla doll is a sleep aid product targeted at babies and preschoolers, suggesting an opportunity for baby product companies to explore innovative sleep aid solutions.
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Medical Devices — The original Lulla doll was designed to comfort a premature baby in isolation, presenting an opportunity for medical device companies to create innovative, comforting solutions for hospitalized infants.
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Textiles — The scent-absorbing fabric of the Lulla doll presents an opportunity for textile companies to develop innovative solutions to help children feel comforted and secure.