Celebrity makeup artist Sarah Uslan is packaging her expertise into a new skincare line called LULA and it's a botanical-powered skincare line with solutions formulated to support soft, hydrated and glowing skin. The brand recently made its debut with a trio of products: Beyond Balm, Hand & Body Lotion and Potion Serum. The latter boasts 14 botanical ingredients and 14 floral extracts that help to support a nourished and radiant complexion.
Funds from the sales of LULA products will help to support NEU Global, a non-profit committed to supplying potable water to regions of Rwanda. As Uslan says, "Our goal is to build one clean water kiosk through our year one sales, adding additional communities in successive years."
Botanically Powered Skincare
LULA Skincare Creates Soft, Hydrated Skin with Nature's Best
Trend Themes
1. Botanical-powered Skincare - The use of natural botanical ingredients in skincare products is a growing trend that presents opportunities for disruptive innovation in the beauty industry.
2. Nourishing Serums - Formulating skincare products with multiple nourishing botanical ingredients and extracts, such as LULA's Potion Serum, presents opportunities for disruptive innovation in the skincare industry.
3. Cause-driven Beauty Products - The trend of beauty brands supporting charitable causes through their sales, such as LULA supporting NEU Global, presents opportunities for disruptive innovation in the marketing and social responsibility efforts of beauty companies.
Industry Implications
1. Beauty Industry - The use of natural, botanical ingredients in skincare and beauty products is a growing trend that presents opportunities for disruptive innovation in product formulation, marketing and sustainability efforts.
2. Skincare Industry - The trend of using nourishing botanical ingredients and extracts, such as LULA's Potion Serum, presents opportunities for disruptive innovation in the development of innovative and effective skincare solutions.
3. Social Responsibility Industry - The trend of beauty brands supporting charitable causes through their sales, such as LULA supporting NEU Global, presents opportunities for disruptive innovation in the marketing and social responsibility efforts of companies in various industries.