Big hair is back, and better than ever thanks to Luigi Murenu, who is internationally famous for his amazing hair creations. The renowned hair stylist worked with Madonna on her Drowned World Tour. He has also applied his magic to the hair of Hollywood starlets like Nicole Kidman, Scarlett Johansson and Gwyneth Paltrow. In addition, he did numerous fashion campaigns for Viktor & Rolf, Louis Vuitton and Versace.
Luigi ‘s recent creations can be seen in the 18th issue of Pop Magazine in an editorial entitled, "Hair Storm," with photography by Solve Sundsbo.
"We’re no longer in the age typical skinny 16 year old from Kiev who weighs 20 lbs. Now it’s much more about women with shape, with big lips and big breasts; beatiful silhouettes. So I thought, why not a big hair story?" said Luigi, "The hair is big and extravagant, but real; you feel like you can touch it. It’s not synthetic. This is what brings the feeling back in these pictures. And I think we brought out the iconic nature of these girls."
Luigi had the near impossible task of shooting 11 girls, two pictures each, within one day. However, Luigi explained how his 26 years of experience helped.
"As for the lack of time - well, that’s where my 26 years of experience really counts! It just worked. In fact it was really calm. We had two different studios, so while we were shooting one girl we were prepping another."
Really Big Hair
Luigi Murenu's Hair Storm Captured by Solve Sundsbo
Trend Themes
1. Big Hair - The trend of big hair is making a comeback, offering opportunities for hairstylists to create extravagant and realistic hair designs.
2. Iconic Nature - The trend of showcasing iconic nature in fashion photography highlights the importance of bringing out the distinctive features of models.
3. Efficiency in Photoshoots - The trend of efficient photoshoots, where multiple shots are taken within a short timeframe, presents opportunities for experienced professionals to demonstrate their skills and deliver quality results.
Industry Implications
1. Hair Styling - The hair styling industry can capitalize on the trend of big hair by offering unique and creative designs that cater to customers' desires for extravagant hairstyles.
2. Fashion Photography - The fashion photography industry can embrace the trend of showcasing iconic nature to capture the essence and individuality of models, creating visually striking images.
3. Event Production - The event production industry can benefit from the trend of efficient photoshoots by providing logistics and support services that enable smooth operations and maximize productivity.