'Lucky Spot' is a giant shimmering sculpture of a horse made out of Swarovski crystals by Stella McCartney for Belsay Hall Castle & Gardens. The art piece was originally created for Belsay Hall in 2004, but has made a reappearance just in time for Easter 2009.
'Lucky Spot' was inspired by Belsay Hall's medieval architecture and quarry garden, and dutifully honors the magical and mystical air that the castle exudes.
Implications - One of the best ways a company can keep its name fresh and fertile in the minds of consumers is by commissioning artists to create installations that serve as tributes to the brand. By presenting a subtle piece of marketing as public art, the company stands a good chance of drawing attention from the media, who will provide them and their products with free advertising through coverage.
Giant Crystal Horses
Swarovski 'Lucky Spot' Sculpture by Stella McCartney Rings in Easter
Trend Themes
1. Crystal Sculptures - The trend of creating enormous sculptures made of Swarovski crystals is on the rise, offering numerous opportunities for artists and designers to create unique pieces for public spaces or exclusive events.
2. Art as Brand Promotion - More companies are commissioning artists to create installations that serve as tributes to the brand, providing them with free publicity through media coverage while offering consumers a unique way to interact with the brand.
3. Magical Architecture - There is an increasing interest in architecture and design inspired by mystical or magical themes, leading to opportunities for architects and builders to create unique structures that stand out from traditional designs.
Industry Implications
1. Luxury Goods - The use of Swarovski crystals in sculptures and art pieces presents an opportunity for luxury goods brands to create collaborations with artists and designers, offering high-end consumers unique and exclusive items.
2. Public Art - The trend of commissioning artists to create large-scale sculptures for public spaces is on the rise, creating opportunities for artists, designers, and public art organizers to collaborate and showcase unique art pieces for the community to enjoy.
3. Tourism - Creating art pieces that honor and celebrate the history and culture of a location can attract tourists and visitors, promoting local businesses and cultural experiences while providing a unique way to showcase the region's heritage.