Jordan Brand releases a new tonal iteration of the Air Jordan 3 sneaker model with the new Lucky Green colorway palette to join its roster. It is set to drop officially on April 6th later this year through Nike and select Jordan Brand retail locations.
With official on-foot imagery of the sneakers, it appears to have a white leather base foundation, true to the original designs. It is then detailed with contrasting hues of Varsity Red, Sail, and Cement Grey by the toe and the sides of the heel. Lucky Green is seen scattered across as well accompanying the iconic elephant print by the heel counter and the mudguard sections. It rests on top of an Air-infused midsole base and is rounded out by branding details.
Green Accented Lifestyle Sneakers
The Air Jordan 3 Sneaker Gets a Lucky Green Colorway
Trend Themes
1. Tonal Sneaker Palette - There is an opportunity for shoe brands to innovate by experimenting with unique colorways for sneakers.
2. Sustainable Sneakers - Shoe companies should consider using sustainable materials in sneaker production to appeal to eco-conscious consumers.
3. Luxury Sneaker Market - Brands could target consumers seeking high-end sneakers by creating premium versions of popular sneaker models.
Industry Implications
1. Fashion - Fashion industry professionals can explore new opportunities to innovate in the sneaker market by partnering with shoe companies or developing their own sustainable sneaker lines.
2. Athletic Footwear - Athletic footwear companies can develop new sneaker models with unique, eye-catching colorways to attract consumers and stay ahead of the competition.
3. E-commerce - E-commerce platforms can incorporate a luxury sneaker shopping experience into their websites that is tailored to consumers seeking high-end footwear.